Antimicrobial coatings are finding increased application on high-touch surfaces and challenging-to-clean textiles, such as door handles, elevator buttons, vending machines, and public transit systems. Textiles, including carpets, apparel, and furniture, pose unique challenges in terms of cleanliness, leading to substantial coatings activity in this domain. Notably, the rising prevalence of chronic infectious diseases is a key factor driving the growth of the antimicrobial coatings market in Europe.